MARC details
| 020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER) |
|---|
| ISBN |
9781625272478 (hardback) |
| 082 00 - DDC NUMBER |
|---|
| Classification number |
658.4/038 |
| Edition number |
23 |
| Book number |
W-59 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Author |
Westerman, George, |
| Dates associated with a name |
1963- |
| Relator term |
Bonnet D., McAfee |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Leading digital : |
| Remainder of title |
turning technology into business transformation / |
| Statement of responsibility, etc. |
George Westerman, Didier Bonnet, Andrew McAfee. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of publication, distribution |
Boston, Massachusettes : |
| Name of publisher, distributor |
Harvard Business Review Press, |
| Date of publication, distribution |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
vi, 292 pages : |
| Other physical details |
illustrations ; |
| Size |
25 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- |
|
|---|
| Summary, etc. |
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. "-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Information technology |
| General subdivision |
Management. |
|
|---|
| Topical term |
Strategic planning. |
|
|---|
| Topical term |
Organizational change. |
|
|---|
| Topical term |
BUSINESS & ECONOMICS / Management. |
| Source of heading or term |
bisacsh |
|
|---|
| Topical term |
BUSINESS & ECONOMICS / Strategic Planning. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Name |
Bonnet, Didier. |
|
|---|
| Name |
McAfee, Andrew. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Cassification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Non textbook |
| 000 -LEADER |
|---|
| fixed length control field |
04327cam a2200385 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140512s2014 maua b 001 0 eng |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
