Marketing management : (Record no. 2527)

MARC details
020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER)
ISBN 9780078028793 (pbk.)
ISBN 0078028795 (pbk.)
082 00 - DDC NUMBER
Classification number 658.8
Edition number 23
Book number M-94
100 1# - MAIN ENTRY--PERSONAL NAME
Author Mullins, John W.
Fuller form of name (John Walker)
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic decision-making approach /
Statement of responsibility, etc. John W. Mullins, Orville C. Walker, Jr.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
300 ## - PHYSICAL DESCRIPTION
Pages xxi, 547 p. :
Other physical details ill. ;
Size 26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Name Walker, Orville C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Cassification or shelving scheme Dewey Decimal Classification
Koha item type Non textbook
000 -LEADER
fixed length control field 01249cam a2200301 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111201s2013 nyua 001 0 eng
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2013.
500 ## - GENERAL NOTE
General note Includes index.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Account number Cost (purchase price) Total Checkouts Full call number Barcode Date last seen Koha item type
  Available       English book GMIT Library GMIT Library Technology 2019-06-18 5608 335000.00   658.8 M-94 2527-1 2019-06-18 Non textbook