Integrated advertising, promotion, and marketing communications (Record no. 3213)
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| 020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER) | |
|---|---|
| ISBN | 9781292411217 |
| Terms of availability | pbk. |
| 082 ## - DDC NUMBER | |
| Classification number | 658 |
| Book number | C-59 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Author | Clow, Kenneth E. |
| Authority record control number or standard number | (DE-588)1246047357 |
| Relator code | aut |
| Author | Baack Donald |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| Statement of responsibility, etc. | Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition, global edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of publication, distribution | Harlow, England |
| Name of publisher, distributor | Pearson |
| Date of publication, distribution | [2022] |
| Date of publication, distribution | © 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 469 Seiten |
| Other physical details | Illustrationen, Diagramme |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Integriertes Management |
| Topical term | Marketingmanagement |
| Topical term | Sales-promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Cassification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Non textbook |
| 000 -LEADER | |
| fixed length control field | 00875nam a2200253 c 4500 |
| 336 ## - CONTENT TYPE | |
| Content type term | Text |
| Content type code | txt |
| Source | rdacontent |
| Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Account number | Cost (purchase price) | Acquisition type | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | English book | GMIT Library | GMIT Library | Technology | 2024-10-08 | 6206 | 490000.00 | Purchase | 658 C-59 | 3213-1 | 2024-10-08 | Textbook | |||||
| Available | English book | GMIT Library | GMIT Library | Technology | 2024-10-08 | 6208 | 497000.00 | Purchase | 658 C-59 | 3213-2 | 2024-10-08 | Textbook |