Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 4763

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241008115006.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241008|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketingmanagement

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)3213: Clow, Kenneth E. (DE-588)1246047357 aut 4760, Integrated advertising, promotion, and marketing communications