Playing to win : how strategy really works /
A.G. Lafley and Roger L. Martin.
- 260 pages : illustrations ; 25 cm.
Includes bibliographical references (pages 239-243) and index.
Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
9781422187395 (hardcover : acidfree paper)
Procter & Gamble Company.
Strategic planning. Success in business. Organizational change.