Keegan, Warren J.,
Global marketing /
Warren J. Keegan, Mark C. Green.
- Ninth edition, global edition.
- 624 pages : illustrations (mostly colour), maps (colour), portraits (colour) ; 28 cm.
- Always learning .
- Always learning. .
Includes index.
9781292150765 (paperback) 1292150769
GBB683391 bnb
Export marketing.
International trade.
658.8 / K-28