Clow, Kenneth E. Baack Donald <br/><br/>
Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University 
 - Ninth edition, global edition 
 - 469 Seiten  Illustrationen, Diagramme 
<br/><br/><label>ISBN: </label>9781292411217  pbk. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integriertes Management<br/>Marketingmanagement<br/>Sales-promotion
<br/><br/><label>Dewey Class. No.: </label>658  / C-59