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The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg, Mikkel B. Rasmussen.

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2014]Description: vi, 214 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781422191903 (hardback)
Subject(s): DDC classification:
  • 658.8/34 23 .M22
Summary: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--Summary: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--
Holdings
Item type Current library Collection Call number Status Date due Barcode
Non textbook Non textbook GMIT Library Technology English book 658.8/34 23 .M22 (Browse shelf(Opens below)) Available 1924-1
Non textbook Non textbook GMIT Library Technology English book 658.8/34 23 .M22 (Browse shelf(Opens below)) Available 1924-2

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--

Includes bibliographical references (pages 193-199) and index.

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