000			04327cam a2200385 i 4500
999			_c2088
020			_a9781625272478 (hardback)
082	0	0	_a658.4/038 _223 _bW-59
100	1		_aWesterman, George, _d1963- _eBonnet D., McAfee _9730
245	1	0	_aLeading digital : _bturning technology into business transformation / _cGeorge Westerman, Didier Bonnet, Andrew McAfee.
264		1	_aBoston, Massachusettes : _bHarvard Business Review Press, _c2014.
300			_avi, 292 pages : _billustrations ; _c25 cm
520			_a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--
520			_a"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. "--
650		0	_aInformation technology _xManagement. _9731
650		0	_aStrategic planning. _9732
650		0	_aOrganizational change. _9733
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh _9734
650		7	_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh _9735
700	1		_aBonnet, Didier. _9736
700	1		_aMcAfee, Andrew. _9737
942			_2ddc _cNONTEXT
008			140512s2014 maua b 001 0 eng
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg