000 01051aam a2200337 i 4500
999 _c2304
020 _a9781292150765 (paperback)
020 _a1292150769
082 _a658.8
_bK-28
100 1 _aKeegan, Warren J.,
_eauthor.
_91288
245 1 0 _aGlobal marketing /
_cWarren J. Keegan, Mark C. Green.
250 _aNinth edition, global edition.
264 1 _aBoston :
_bPearson,
_c[2017]
300 _a624 pages :
_billustrations (mostly colour), maps (colour), portraits (colour) ;
_c28 cm.
490 1 _aAlways learning
650 0 _aExport marketing.
_91289
650 0 _aInternational trade.
_91290
700 1 _aGreen, Mark C.,
_eauthor.
_9500
942 _2ddc
_cNONTEXT
008 160610s2017 mauabc 001 0 eng c
015 _aGBB683391
_2bnb
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
830 0 _aAlways learning.
_91291