| 000 | 01249cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 | _c2527 | ||
| 020 | _a9780078028793 (pbk.) | ||
| 020 | _a0078028795 (pbk.) | ||
| 082 | 0 | 0 |
_a658.8 _223 _bM-94 |
| 100 | 1 |
_aMullins, John W. _q(John Walker) _92093 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. |
| 250 | _a8th ed. | ||
| 300 |
_axxi, 547 p. : _bill. ; _c26 cm. |
||
| 650 | 0 |
_aMarketing _xManagement. _91289 |
|
| 700 | 1 |
_aWalker, Orville C. _9947 |
|
| 942 |
_2ddc _cNONTEXT |
||
| 008 | 111201s2013 nyua 001 0 eng | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 500 | _aIncludes index. | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||