| 000 | 00875nam a2200253 c 4500 | ||
|---|---|---|---|
| 020 |
_a9781292411217 _cpbk. |
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| 082 |
_a658 _bC-59 |
||
| 100 | 1 |
_aClow, Kenneth E. _0(DE-588)1246047357 _4aut _94760 |
|
| 100 | 1 |
_aBaack Donald _94761 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| 250 | _aNinth edition, global edition | ||
| 264 | 1 |
_aHarlow, England _bPearson _c[2022] |
|
| 264 | 4 | _c© 2022 | |
| 300 |
_a469 Seiten _bIllustrationen, Diagramme |
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| 336 |
_aText _btxt _2rdacontent |
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| 650 | 0 | 7 |
_aIntegriertes Management _94762 |
| 650 | 0 | 7 |
_aMarketingmanagement _94763 |
| 650 | 0 | 7 |
_aSales-promotion _94764 |
| 942 |
_2ddc _cNONTEXT |
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| 999 | _c3213 | ||