Global marketing /

Keegan, Warren J.,

Global marketing / Warren J. Keegan, Mark C. Green. - Ninth edition, global edition. - 624 pages : illustrations (mostly colour), maps (colour), portraits (colour) ; 28 cm. - Always learning . - Always learning. .

Includes index.

9781292150765 (paperback) 1292150769

GBB683391 bnb


Export marketing.
International trade.

658.8 / K-28