Global marketing / (Record no. 2304)
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| 020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER) | |
|---|---|
| ISBN | 9781292150765 (paperback) |
| ISBN | 1292150769 |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book number | K-28 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Author | Keegan, Warren J., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing / |
| Statement of responsibility, etc. | Warren J. Keegan, Mark C. Green. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition, global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of publication, distribution | Boston : |
| Name of publisher, distributor | Pearson, |
| Date of publication, distribution | [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 624 pages : |
| Other physical details | illustrations (mostly colour), maps (colour), portraits (colour) ; |
| Size | 28 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Always learning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Export marketing. |
| Topical term | International trade. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Name | Green, Mark C., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Cassification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Non textbook |
| 000 -LEADER | |
| fixed length control field | 01051aam a2200337 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160610s2017 mauabc 001 0 eng c |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB683391 |
| Source | bnb |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Always learning. |
| Withdrawn status | Lost status | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Account number | Cost (purchase price) | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | English book | GMIT Library | GMIT Library | Technology | 2018-09-26 | 5008 | 200000.00 | 658.8 K-28 | 2304-1 | 2019-01-15 | Non textbook |