The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: vi, 273 p. : ill. ; 24 cmISBN: - 9781422101582 (hardcover : alk. paper)
- 1422101584 (hardcover : alk. paper)
- 658 22 E-46
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Non textbook
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GMIT Library Technology | English book | 658 E-46 (Browse shelf(Opens below)) | Available | 2062-1 |
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| 658 C-59 Integrated advertising, promotion, and marketing communications | 658 C-59 Integrated advertising, promotion, and marketing communications | 658 Ch-55 Supply chain management | 658 E-46 The case study handbook : | 658 G-60 The goal | 658 G-60 The goal | 658 G-60 The goal |
pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
Includes bibliographical references and index.
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