Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN: - 1591396190 (hardcover : alk. paper)
- 658.8/02 22 K-45
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Non textbook
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GMIT Library Technology | English book | 658.8/02 K-45 (Browse shelf(Opens below)) | Available | 2070-1 | |
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Non textbook
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GMIT Library Technology | English book | 658.8/02 K-45 (Browse shelf(Opens below)) | Available | 2070-2 |
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| 658.7 Ch-55 Supply chain management : | 658.7 G-25 Dynamic supply chains : | 658.8/02 K-45 Blue ocean strategy : | 658.8/02 K-45 Blue ocean strategy : | 658.8/02 L-62 Guerrilla marketing remix : the best of guerrilla marketing / | 658.8/02 L-62 Guerrilla marketing remix : the best of guerrilla marketing / | 658.8/27 Y-69 Brand media strategy : integrated communications planning in the digital era / |
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Includes bibliographical references (p. [223]-229) and index.
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