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Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiv, 270 p. ; 24 cmISBN:
  • 9781422110300 (hardcover : alk. paper)
  • 1422110303
Subject(s): DDC classification:
  • 658.4/092 22 U-41
Online resources:
Contents:
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Non textbook Non textbook GMIT Library Technology English book 658.4/092 U-41 (Browse shelf(Opens below)) Available 2075-1
Non textbook Non textbook GMIT Library Technology English book 658.4/092 U-41 (Browse shelf(Opens below)) Available 2075-2

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.

Includes bibliographical references (p. 241-247) and index.

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