Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.
Material type:
TextPublication details: New York : McGraw-Hill, c2013.Edition: 8th edDescription: xxi, 547 p. : ill. ; 26 cmISBN: - 9780078028793 (pbk.)
- 0078028795 (pbk.)
- 658.8 23 M-94
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Non textbook
|
GMIT Library Technology | English book | 658.8 M-94 (Browse shelf(Opens below)) | Available | 2527-1 |
Browsing GMIT Library shelves, Shelving location: Technology, Collection: English book Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| 658.8 K-77 Principles of marketing | 658.8 K-77 Principles of marketing | 658.8 K-77 Principles of marketing | 658.8 M-94 Marketing management : | 658.83 H-17 Marketing research : | 658.85 G-60 What got you here won't get you there in sales! : | 616.9'041 W 69 Microbiology |
Includes index.
There are no comments on this title.