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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2013.Edition: 8th edDescription: xxi, 547 p. : ill. ; 26 cmISBN:
  • 9780078028793 (pbk.)
  • 0078028795 (pbk.)
Subject(s): DDC classification:
  • 658.8 23 M-94
Holdings
Item type Current library Collection Call number Status Date due Barcode
Non textbook Non textbook GMIT Library Technology English book 658.8 M-94 (Browse shelf(Opens below)) Available 2527-1

Includes index.

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