Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiv, 270 p. ; 24 cmISBN: - 9781422110300 (hardcover : alk. paper)
- 1422110303
- 658.4/092 22 U-41
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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GMIT Library Technology | English book | 658.4/092 U-41 (Browse shelf(Opens below)) | Available | 2075-1 | |
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Non textbook
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GMIT Library Technology | English book | 658.4/092 U-41 (Browse shelf(Opens below)) | Available | 2075-2 |
Browsing GMIT Library shelves, Shelving location: Technology, Collection: English book Close shelf browser (Hides shelf browser)
| 658.4/092 I-50 Act like a leader, think like a leader / | 658.4/092 U-33 The leadership code : | 658.4/092 U-33 The leadership code : | 658.4/092 U-41 Leadership brand : | 658.4/092 U-41 Leadership brand : | 658.4/21 N-33 Entrepreneurship : | 658.4/5 B-85 Answers for modern communicators : a guide to effective business communication / |
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
Includes bibliographical references (p. 241-247) and index.
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